Did you know?
A/B tests help you make data-driven decisions and increase conversions in your app.
To run an A/B test: 1. Choose a metric to improve 2. Formulate a hypothesis 3. Split the audience into cohorts 4. Run an experiment, analyze the results, and roll out the winner 🥇
Tools like Firebase Remote Config and PostHog make it easy to run A/B tests in your apps.
For example, here's a report from an A/B test I ran on my Flutter Tips app:
But how do you implement this in practice?
My latest course includes an entire module about Feature Toggles and A/B Tests.
Learn more here: